Council Planning · October 15, 2025 · Item 8.1
Request for variance from Section 18.1.3 G) to permit ground sign 1A setback 3 metres from the street line… be refused
Main motion under the agenda item Sign By-law Variances for 705 Southgate Drive – 2025-446, 2025-446
Defeated (3 to 10)
3 in favour, 10 against
This was one of 5 motions on the same item
In the order council took them. A vote makes sense next to the ones around it.
- 1/5Main motionRequest for variance from Section 18.1.3 L) to permit a minimum separation distance of approximately 80 metres as shown on the site plan between two ground… be refusedno recorded vote
- 2/5Main motionRequest for variance from Section 18.1.3 L) to permit a minimum separation distance of approximately 80 metres as shown on the site plan between two ground… be approvedCarried (13 to 0)
- 3/5Main motionRequest for variance from Section 18.1.3 G) to permit ground sign 1A setback 3 metres from the street line… be refusedyou are hereDefeated (3 to 10)
- 4/5Main motionRequest for variance from Section 18.1.3 G) to permit ground sign 1B setback 1 metre from the street line… be refusedDefeated (3 to 10)
- 5/5Main motionRequest for variance from Section 18.1.3 G) to permit ground sign 1A setback 3 metres from the street line… be approvedCarried (11 to 2)
What was voted on
The motion in its exact words, as recorded in the minutes.
2. That the request for variance from Section 18.1.3 G) to permit ground sign 1A setback 3 metres from the street line, a maximum height of 7.5 metres above the adjacent roadway and a maximum sign face area of 12.78 metres squared be refused.
Moved by Councillor Caton, seconded by Councillor Downer.
How the room voted
In favour (3)
- Allt
- Caron
- Caton
Against (10)
- Billings
- Busuttil
- Chew
- Downer
- Gibson
- Goller
- Guthrie
- Hauser
- Klassen
- Richardson
Who spoke to it
The following delegate spoke: Liz Resch, Country Signs
What council was given
The staff reports and correspondence attached to this item. The summaries are written automatically, so you can tell what a document is without opening a ninety-page PDF.
- Sign By-law Variances for 705 Southgate Drive - 2025-446.pdf
Council is asked to decide three sign rule exceptions requested for two ground signs at 705 Southgate Drive, a commercial property with a car wash, gas station and convenience store. Staff support allowing the two signs to sit about 80 metres apart, closer than normally permitted, but recommend refusing both requests to allow signs 7.5 metres tall with 12.78 square metres of sign face, saying they don't meet Official Plan intent.
- Attachment-1 Location Map with Aerial Photo.pdf
- Attachment-2 Sign Variance Drawings.pdf
- Attachment-3 Existing Signs.pdf
- Correspondence - Liz Resch, Country Signs.pdf
A summary is this site’s description of a document, not the City’s. Open the document before relying on one.
What was said
2,798 words from the meeting recording, transcribed automatically. Times are from the start of the recording.
Read the debate(click to open)
3:30:29drive and so we are good at the the um the report sort of speaks for itself here at council so
3:30:39there's uh basically three recommendations that are in front of us one of them is looking for an
3:30:45approval the other two are looking for a refusal and uh the staff are recommending refusal especially
3:30:53around sort of the height requirements that are being proposed by the applicant and also
3:31:01other signage that's kind of already on the property i'm trying to give a high level
3:31:04view of the report but um we do have a uh delegation uh liz is it uh i'm sorry liz is it
3:31:14risk rush okay that was going to be my fourth try on that one so i appreciate you saying it
3:31:22liz welcome uh you're from country signs so i will turn it over to you we uh it's a five minute
3:31:29uh delegation and so there will be a chime at the four minute and 30 second
3:31:37point of the delegation as a warning and then i will have to turn off the microphone at the
3:31:41five minute mark but stick around just in case there is any uh questions from myself for my
3:31:46colleagues okay so i'll turn it over to you and your time starts whenever you're ready go ahead
3:31:52perfect thank you so much uh good evening mayor Guthrie and council thank you for having me today
3:31:57and staff for all of their assistance um i'm going to start with an overview and then i'll get into
3:32:02kind of specifics um so this property at 705 south gate drive it's a corner lot and faces three roads
3:32:09in the south end of gulf the busiest intersection is layered in south gate and then handland parkway
3:32:16is 200 meters away it is surrounded by commercial properties and cannot be seen from any residential
3:32:22parcels or sorry parcels um with a plan for multi-service based businesses on this property
3:32:31appropriate glanceable signage is required uh in the petroleum industry we have the uh this
3:32:42includes the visibility up signage so if you ever realized when you're coming up on a gas station
3:32:46and you got curious on the gas price to make your decision on whether you're actually going to pull
3:32:50in or not um generally you're able to just take a quick glance over see it right away and there's
3:32:55minimal obstructions um it's because signs are designed to attract not distract if drivers are
3:33:03hunting around for information they're more distracted than ever um so low ground signs mean
3:33:09that they're easily covered by another vehicle or growth or anything like that um and it's just not
3:33:14as easy to see so breaking us down further um i'm just looking at the layered road signed first
3:33:22this line has been approved by mto um it is currently blocked uh the section that it's going
3:33:28in is blocked by a city chain link fence that is six feet tall that you can see in this image
3:33:33um with a taller sign um all businesses on site will receive the appropriate signage with minimal
3:33:39obstruction um the sign is also visible from further away i'm not sure if we can switch to the next page
3:33:47um so this kind of just gives you an overview of where the fence is if we have the seven and a
3:33:51half uh meter pile on our sign uh versus if we were to actually lose that section lose that height
3:33:57and then have the fence in front of it as well we lose significant space on that um sign and so
3:34:06making sure that the sign is visible uh so the gas price and businesses can be seen um and decisions
3:34:11can be made at a safe distance to get to the turning lane and make their way into the site is
3:34:15important is important uh the petro canada is located at the far side of the site from layered
3:34:20meaning the signage that exists on it currently is not visible until cars are directly beside
3:34:24the location i'm not here to speculate on what other signage will go on site i'm not stating
3:34:29i'm just stating what exists for the gas station itself um having the appropriate signage area
3:34:35available also means the owner can attract a variety of businesses for franchises there are a
3:34:40lot of stipulations around uh grounds area sorry ground sign area and signage area requirements
3:34:45and if there is less space it means that there are less businesses that would be able to entertain
3:34:50this location um and so we're talking about future sustainability here and not just the current situation
3:34:57for the other side of uh this signs actually sorry if you want to the next page please
3:35:04um so this is just kind of the visibility of like the price sign and everything on layered road
3:35:09coming from handlin is on the right hand side and then just at the the stop signs there you can kind
3:35:14of see there's distractions in that that area and in the next page and so this is the south gate
3:35:24and corporate court um section so the height here is definitely about safety um as the entrance is
3:35:29entrance is not as straightforward um so you can't pass the sign and then decide to get into the location
3:35:37so it could make it business um because they missed the entrance or even worst case scenario is they
3:35:46could be creating an unsafe situation to try and get into that station by maneuvering around a median
3:35:52or hammering on brakes and those kind of things if they see the information too late um having this
3:35:58height means that people can see it from further distance and the businesses that exist at the
3:36:02location so that nobody is second guessing themselves and creating a safety hazard at that corner because
3:36:09um where I've indicated the entrance on the right hand picture is where they would have to enter and
3:36:14this sign is actually after that entrance um which isn't kind of a typical situation when
3:36:20you come to a gas station usually you see the sign you pass it you enter um and so it's just not possible
3:36:27just so you know just so you know Liz it's a 30 seconds okay okay perfect um so the original
3:36:33hope was a nine meter sign and so we determined a seven and a half would be possible we are generally
3:36:38allowed these in different municipalities and I do have six examples of different cities that do
3:36:43allow these without any consideration uh outside their bylaws um and I think of those to you guys
3:36:49if you would like them thank you very much okay right on the right on the bell thank you so much
3:36:57councillor councillor billings has a question for you um okay the municipalities that allow
3:37:04are you talking the seven and a half yes anywhere from seven and a half to nine okay okay so
3:37:12surrounding municipalities do you have any I have Ottawa Mississauga Brampton uh Clarington
3:37:18Obomenville Aurelia Cornwall basically all across Ontario okay those are ones I could just pull out
3:37:25that I could remember off the top of my head okay then through you Mr. Mayor uh I just want to ask
3:37:31about sign one so sign one you have the three meter setback but then there's this unsightly fence
3:37:40so I drove out there yesterday to take a look at this because sometimes um
3:37:47you know in real life seeing the the situation in real life is different than than a picture that
3:37:53that's in our package and so I I understand what you're talking about with this fence
3:37:58but in your conversation with staff was it ever brought up like is it possible at all so that some
3:38:05of that fence can be taken taken out removed so that the fence isn't blocking that sign so again
3:38:13just sign one um I am not aware of any ability to remove that fence I I'm honestly not sure
3:38:23why it exists okay um so yes okay okay sign sign B yeah you're asking for one meter setback
3:38:36where we require three meters is I thought the ground signs were required to have three
3:38:44meters but maybe I'm wrong um so so my question is is it is it possible at all to have a larger
3:38:52setback than the one meter for for sign B um so it is required to be a minimum setback of one
3:39:00meter from a street line okay um for the maximum height of six meters um which is why we are asking
3:39:07for the extra um based on this site I do not believe that we can go much further back on
3:39:14this side I did look because MTO does like to have a three meter setback which is why we did move
3:39:20the layered one back to the three meters um just in preparation and speaking with MTO um so I was
3:39:30trying to look at the the site plan um I don't believe we would be able to go back to three meters
3:39:36at that point um just because the convenience store is we're kind of side okay okay thank you thank you
3:39:50so any other follow-up or am I good for this then okay it looks like I'm uh good with this
3:39:58Liz thank you very much for your delegation tonight we appreciate it um okay so uh there's
3:40:08nothing further would someone be willing to move the staff recommendation now there's three of them
3:40:15the first one being to approve and the second one being to refuse and the third one being to refuse
3:40:22so does anyone want to move the staff recommendations to put them on the floor
3:40:26uh k-10 and uh downer okay um questions okay uh goller and then billings
3:40:38do you're working with the question of the chain link fence could you let us know why it is there
3:40:44and if there's a potential for it to be removed through the marido councillor goller I do believe
3:40:52that's an MTO fence so staff would not um could authorize we cannot talk about that totally get it
3:41:00and and my second question um the report speaks to um this not being in compliance with the council
3:41:07approved guidelines but given that it is in a purely industrial zone and um as as was mentioned
3:41:16you cannot see the sign from any residential area um would there be other negative impacts
3:41:23if we were to allow the larger signs yes yeah I think I'm just trying to understand um you know
3:41:34besides the fact that it's what council said what would be the other downsides of allowing the
3:41:39the larger signs through the marido councillor goller um you know other than what council endorsed
3:41:46and wished for the city to have um um these specific regulations and there weren't special areas
3:41:55if only residential if only commercial if only industrial that was not included in the sign
3:42:01by law it is um as written okay okay I really appreciate that um and if if council were to today
3:42:13allow the larger size of signs because it is an industrial zone and it is far away from
3:42:19residential do you foresee other negative consequences for other parts of the city
3:42:27through to the marido councillor goller I would expect more sign variances than to come to council
3:42:35okay now I think that the crux here is that this is an industrial area it is far away from
3:42:41residential if we allow this and then next month an industrial area that is across the street from
3:42:47residential would we have to allow that because we allowed it here or could we say no to that one
3:42:53because we can say actually they can see you from the apartment building sort of from the townhouses
3:42:58would that be be allowed for us to say no to that one but yes to this one because of the proximity
3:43:05to residential I'll answer that because that's kind of a political question it's the will of council
3:43:11we can have 11 more applications come in and they all don't meet whatever our criteria is and we
3:43:16can say no thank you council every time thank you worship I'm just you know if it does go to a
3:43:22tribunal and staff tells me because we approved it here the tribunal is going to overturn every
3:43:27other decision because we said yes to an industrial I think that's what I was trying to understand
3:43:33and through the mayor if I can clarify so this is not subject to the OLT or to a tribunal this is
3:43:38council's final decision and if I can just clarify one other item council caller it's not it's only
3:43:43the size of the sign was one item but it was also the setback was another item so it was the height
3:43:48the size and the setback there was three parts in those second those two other recommendations
3:43:53thank you thank you think of billings I think I saw your hand go up for a question
3:43:59it was Mr. Mayor but I was asked I wanted to ask about the the fence because I thought
3:44:04my understanding from the report was that it was a city fence
3:44:08not no no problem so that's okay all ALT and then I'll describe thank you Mayor
3:44:17deathly through you to staff the setback is a concern to me because it especially as soon as
3:44:24I found out that it was an MTO fence as well I'm wondering if there are implications from the
3:44:30highway traffic act and sight lines and visibility given that that is a high traffic area through
3:44:40the mayor to council or ALT MTO did review and approve they issued their permit their development
3:44:47permit for the ground signs and sight line triangles are also looked at with applications
3:44:53and we do ensure that they are out of sight out of sight line triangles thank you okay so what we
3:45:03have in front of us is a few options okay the the staff motions have been tabled one for
3:45:11approve two for refuse three to refuse if they're I'll separate them out okay so we'll do one two and
3:45:19three um if you want to approve them to allow them to build the build these signs then my suggestion
3:45:30is that you let me ask the the clerk would it be best for us to defeat two in number number two
3:45:37and number three and then have a new motion go down or would it be best to do an an amendment
3:45:43to change the word refuse to approve through you mr. mayor an amendment of that fashion would
3:45:50be contrary to the original motion show to be defeated and then put back on the floor
3:45:54was simply the word refuse change to approved okay that's okay so it's the first one I suggested
3:45:59so you would if you want to allow the signs to occur just defeat number two and defeat number three
3:46:06okay and then we can have a conversation after that okay so I'll call the vote on number one
3:46:11which is to approve is there anyone against no and now we'll call the vote on number two
3:46:20is there anyone against so how's her and downer and quassan and gut three
3:46:28and busitil and chew and galler and Richardson and billings and Gibson okay so that's 10 so that
3:46:40that's that okay now we're going to number three is if uh is there anyone against number three
3:46:49so uh Richardson and galler and chew and busitil and gut three and downer and quassan and hauser
3:46:58and Gibson and billings okay so um it's ward six counselor howzer would you be willing to then
3:47:08move a motion uh the two motions as as to approve uh yes um I propose that council consider
3:47:16approving the reverse recommendation okay and then chew it's your word do you want to second that
3:47:23yep okay so I'll call the vote do I need to separate those two or no okay I'll call the vote then
3:47:30by the way clerks you're with me on on this okay I'll call the vote on those two to approve
3:47:35okay is anyone against that okay alt and katin okay and so those sign variances are approved
3:47:46all right thank you very much to staff and to the delegation and uh and uh we'll move on to the
3:47:51final one it's the final countdown one claire road um we this is a decision uh report so it's five
Automatic transcription is imperfect. Treat quotes as a guide and check the recording before relying on exact wording.
The motion, the vote and the debate come from the City of Guelph’s published record, reproduced rather than interpreted. The document summaries above are the exception: those words were written for this site.